Have you ever read anyoneon my blog post and found, Hey! They all follow a similar format. And you know what, it'snot out of c...
- Have you ever read anyoneon my blog post and found, Hey! They all follow a similar format. And you know what, it'snot out of coincidence, it's for a reason. Because that formulahelps me generate at least 37,000 visitors per blog post.
Do you wanna know that formula on how I write the perfect blog post?
- Now, I have a question for you: How many of you havewritten a blog post before? If you have, leave a comment with "yes". If you haven't, leave a comment with "no". Because you know what,whether you have written a blog post before or you haven't, and I'm still curious inhow many of you written one, I'm gonna share withyou the perfect formula that I follow for my own blog. It works for a B2C ,B2B,a personal blog or a corporate blog, it works for everything.
- I kid you not, it is thebest formula out there. First tip: Start off with a title. Don't just start writing a blog post, unless you have the exact title, do not write your blog post. Eight out of ten peoplewill read your headline, but only two out of ten will click through or read the rest of your article. Doesn't matter how amazingof a blog post you write, if you don't write a good headline, no one's gonna read the rest of your post.
- All comes down to your headline or title, or whatever you wanna call it. If you need some creativity, go to a grocery storeand check out a magazine. When you go to a grocery storewhen you're checking out, you see all these magazines! They have amazing titleswith How To, Livspace, articles like "Lose weight in 30 days", "How to shed five pounds fast!" Doesn't matter what kindof magazine they are, whether it's a business magazine or whether it's a fitness magazine, or a gossip magazine, theyall use catchy titles.
- And that's what you needto do with your blog post. And look for magazine for inspiration. I stick with the basics. I use How To a lot, I use Livspace posts, those two things haveworked wonders for me, and they haven't got old. So start with the title. And you don't have to justcreate one variation of it. You can create two or three variations, and that's what I do and I ask people hey, what do you like, I'll ask a few friends, then I pick the best oneand that's what I go with.
- The second step thatyou need to follow when it comes to writing a blogpost is the introduction. In your introduction, you need to hook peoplewith a bold statement. For example, I know this is a video, but I hooked you by saying "Hey do you want the formulathat breaks down how I get at least 37,000 visitors per blog post". By hooking people in,they're gonna read the rest. And with your introduction, it's not just talking, hooking people in.
- It's also about talkingabout what's gonna be covered in the post. Just give them a quick overview on what you're gonna teach them, is a great way to hook them in, as well, to get them to gomore into your blog post, read more, and ideally,even leave a comment at the end of your post.
- Now that we got the introduction done, let's get into your body. Your body should include subheadings. Keep in mind, you wantyour content easy to skim. If people can't skim it,you're not gonna do well. In your body, use subheadings, and keep your paragraphsaround five to six lines max.
- In addition to that, when you're writing your content in your body, I link out to other people. That's part of my formula, it's not just aboutlinking to your own site, it's about linking to other sites. Because what happens is whenyou link to other websites, you open up your sources,you're citing them, it creates more credibility for you, makes you and your businesslook more as an expert, and that's what you wanna be perceived at when you're writing content. Last but not least, you wanna wrap up yourpost with a conclusion.
- The conclusion summarizeswhat your post was about, and you end yourconclusion with a question. By ending with the question, more people are morelikely to leave a comment. When they leave a comment,it creates engagement. By getting engagement,you're much more likely to generate sales. If people read your blog butthey don't engage with you, they're not likely than to become a lead, or buy your products, or your services.
- So it's really importantyou end with a question. And here's what we found with conclusions. Brazing Crazy Egg, weuse a scroll mat feature, and what we found through testing was, a lot of people read blog posts, when they first land on them, they quickly scroll to the bottom, check out the conclusion, and then they go backup and read the rest, assuming they like the conclusion. So with your conclusion, make sure you label it "Conclusion". Don't get fancy, keep it simple. Just call it a good ole' conclusion.
- And that's my formulato writing blog posts! It's not that hard. Now one thing I did mention within this whole process of writing blog posts, that you need to link up to other sites. And here's a bonus tip: I know this goes a bit above just writing, but very few people do it. When you link up to other people, it flatters them. People love getting back-links, because when you link out to someone, it drives in more traffic. Especially when you're linkingto them in a positive way. Hopefully you're not bashingpeople in your blog post.
It drives the blog owner traffic, and it makes the personyou link to look great! So that's it.